Sony Launches Bravia XR X90K Smart TV Series With 4K Resolution In India

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On Monday, Sony announced the debut of the Bravia XR X90K television series in India. There are three variants in this series, with screen sizes of 75 inches (XR-75X90K), 65 inches (XR-65X90K), and 55 inches (XR-55X90K). The models have a Cognitive Processor XR, which supports 4K upscaling technology. These TVs have a Full Array LED panel with XR Triluminos Pro technology for lifelike contrast and access to more than a billion covers. For immersive sound, they also integrate Dolby Atmos, Acoustic Multi-Audio, and 3D Surround Upscaling without further ado lets get in to the article to know more.

Sony Bravia XR X90K series Specifications

Apart from size and weight, the Sony Bravia XR X90K smart TVs have identical features. Their Full Array LED panels support a refresh rate of 100Hz and have a 4K (3,840×2,160 pixels) resolution. They include the Cognitive Processor XR, as well as the XR 4K upscaling and XR Motion Clarity technology for crisp, clear images. The Bravia XR X90K series has been updated to with HDMI 2.1, which includes 4K films at 120 frames per second, Variable Refresh Rate (VRR), and Auto Low Latency Mode for gaming (ALLM). They’re also outfitted with light sensors to optimise the environment automatically.

Two full-range bass-reflex speakers and two tweeters offer a total audio output of 40W on these TVs. Dolby Atmos, XR Sound Position, Acoustic Multi-Audio, and 3D Surround Upscaling are among the technologies that improve the audio performance of the X90K series. There’s also acoustic auto calibration technology, which optimises audio output based on your viewing position.

The Bravia XR X90K series is powered by Google TV, which gives users access to major streaming services and other Google Play apps. Apple Home Kit and AirPlay are also supported on these TVs, allowing for smooth interaction with Apple devices such as iPads and iPhones. Customers can use the Bravia Core app to redeem up to five current or vintage movies, as well as a 12-month streaming subscription.

Pricing And Availability

On the ShopAtSC online site, the Sony Bravia XR-55X90K is priced at Rs. 1,23,490. On the ShopAtSC website, the Bravia XR-65X90K is also available for Rs. 1,70,990. Sony is expected to release pricing details for the Bravia XR-75X90K soon. In India, these smart TVs will be offered at all Sony Centers, major retail outlets, and e-commerce portals.

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