Samsung’s year in India appears to be off to a good start in 2022, and the company is confident about the year ahead. According to Counterpoint Research, Samsung dominated the Indian smartphone market in March 2022, accounting for 22% of sales volume and 27% of revenue. Raju Pullan, senior vice president, MX Business, Samsung India, told The Times of India-Gadgets Now that the company is aiming for a 40% market share in the premium class by H1 2022.
Samsung has had an extremely busy few months. Pullan claims that the premium Galaxy S series has done exceptionally well, and that additional A-series introductions followed. According to Pullan, March was the strongest month for Samsung’s mobile division in the last 15 months in terms of sales. In terms of Samsung’s A-series of smartphones, March 2022 was a busy month for the company. In March, Samsung launched the Galaxy A13, Galaxy A23, Galaxy A33 5G, Galaxy A53 5G, and Galaxy A73 5G, which are all part of the Galaxy A series.
For Samsung’s ambitious growth goals, both the A-series and S-series remain crucial. The S-series appears to have piqued the interest of premium phone purchasers, particularly the Ultra model. With the Ultra, Samsung extended the Note Series’ sensibilities to the S-series, and the camera performance has been boosted by a step or two. The S22 series appears to be far superior to its predecessors. According to Pullan, Samsung will soon provide a rose gold pink colour option for the S22 series.
Samsung’s sweeping financial push
Samsung doesn’t just seek to reclaim its throne with premium phones. Samsung is putting a lot of faith in its Samsung Finance Plus programme in the low and mid-range phone categories, where it faces fierce competition from Chinese manufacturers. Samsung Finance Plus, which was launched over three years ago, is crucial to Samsung’s expansion objectives, according to Pullan.
Samsung Finance Plus, according to Pullan, adds about Rs 500 crore to Samsung’s mobile industry every month. In tier-II and tier-III cities, Samsung Finance Plus is crucial. It’s available in 50,000 stores across 14,000 zip codes, according to Pullan. “Every month, we process around 300,000 applications,” Pullan explains.
It won’t be easy for Samsung, since the smartphone market appears to be becoming more competitive with each passing month. When it comes to sales, Xiaomi continues to be the market leader. Realme has been on a steady upward trajectory, although Oppo and Vivo — both in the cheap segment — are serious competitors. Apple continues to wield control over luxury phone customers in the above-Rs 45,000 sector, while OnePlus’ threat cannot be dismissed. Xiaomi and Oppo, for example, are also vying for a spot in the luxury market.
Samsung is hoping to take advantage of the fact that India is getting closer to 5G.
Samsung now has 16 5G-ready devices in its portfolio, and Pullan believes the company will be well-positioned to profit when the technology becomes available.
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